Acquisition SOP Knowledge Base
Iron ACQ pipeline — 34 topics. Agent API at /api/topics
Agency Pricing: $297/mo Core Offer + Setup Fee for Ads Upsell
Pricing model for a GHL white-label agency: $297/mo subscription as core offer with no setup fee to maximize conversion rate, plus $500-$2,000 setup fee only for meta ads upsell once results are proven.
AI Automation Agency Revenue Structure ($4K MRR Example)
Breakdown of revenue streams for an AI automation agency including legacy cold email services, SaaS reselling, and maintenance retainers.
Agency Team Structure: Builder + Setter/Closer Split
Describes a lean agency team structure where the builder handles product/marketing, a setter/closer handles all client-facing work, and Claude Code does heavy development lifting.
AI Setter Strategy: Instant Confirmation + Delayed Human-Mimicking Follow-up
Strategy to triple reply rates by sending instant automated confirmation followed by a delayed human-mimicking message 3-6 minutes later.
Appointment Show Rate Optimization with SMS/Email Reminders
System for increasing appointment show rates using automated SMS and email reminder sequences in GoHighLevel.
Close Won to Onboarding: GHL Trigger + N8N Heavy Lifting Architecture
Architecture for the close-won to onboarding workflow where GHL handles the trigger and removes from other workflows, then N8N does the heavy lifting: creating SaaS client, generating magic link, sending welcome SMS/email, and managing Supabase records.
Permission-Based Cold Call Script Framework
A cold calling script framework using permission-based pitching to disarm prospects and increase appointment booking rates.
Cold Email Lead Generation Setup with Instantly
Explains how to set up cold email campaigns using Instantly with proper inbox warming and volume limits to avoid blacklisting.
Cold Email Script Generator — B2B SEO Agency Outreach
Generates personalized B2B cold email outreach scripts for SEO agencies: subject line + body with social proof, ROI focus, and prospect-specific pain points. Outputs JSON with subjectLine and body fields.
N8N Cold SMS Engine: Slot-Based Sending with Quota Management
Architecture of an N8N-based cold SMS engine that fires daily, manages lead inventory by slot, handles quota limits, logging, CTA failures, and loops for remaining capacity — all backed by Supabase.
Cold SMS Engine — Python Sequencer Full Implementation
Complete Python cold SMS sequencer replacing n8n at scale: Supabase schema, TCPA slot windows, Signal House sending, GHL mirroring, inbound classification, and compliance rules.
Cold SMS Engine — Iron Automations Architecture
Complete architecture for a Python-based cold SMS sequencer: Supabase leads table, cron dispatcher, TCPA-compliant slot windows, Signal House telephony, and GHL threading.
Cold SMS Outreach Strategy for Home Services at $45/Day
Describes a cold SMS outreach system targeting home services businesses at 1000 leads/day for approximately $45/day in costs.
Cold SMS to Call Setting Script for Agency Website Preview Offers
Complete phone setting script for converting cold SMS responses into booked discovery calls, using a website preview offer for home service businesses.
Discovery Call Framework — Structure, Questions, and Qualification
Step-by-step discovery call structure for agency sales: pre-call research, opening, situation questions, pain excavation, implication questions, and transition to pitch.
Sales Methodologies — Gap Selling, SPIN, MEDDIC, and NEAT for Agency Contexts
Overview of four major sales methodologies adapted for agency sales: Gap Selling, SPIN, MEDDIC, and NEAT — when to use each, what to take from each, and how they map to agency discovery and closing.
Managing Cold Email Pipelines in Instantly with AI Agents
How to use Claude/AI agents to manage Instantly cold email campaigns including scraping, verification, and campaign activation.
Iron ACQ — Lead Gen Pipeline (Maps → Verified → Outreach)
End-to-end cold lead generation pipeline: Google Maps scraping, Gemini-powered ICP filtering, ICYPEAS enrichment, Veriphone+RealValidator verification, and Supabase dedupe before SMS/email outreach.
Lead Scraping and Enrichment Pipeline — Building a Verified Prospect List
How to build and enrich a verified prospect list for cold outreach: data sources, scraping tools, enrichment steps, deduplication, and verification before sending.
Mindset and Limiting Beliefs in Sales — Patterns That Kill Close Rates
Common limiting beliefs that reduce sales performance in agency contexts: belief patterns, reframes, and practical behaviors to close more deals with the same number of leads.
Niche Selection Framework — Choosing the Right Vertical for Agency Growth
How to evaluate and select a niche for agency services: scoring criteria, red flag niches, green flag niches, and when to niche down vs. stay broad.
No-Show Rebooking with Demo Site — Reactivation Sequence
Protocol for rebooking no-show prospects using a demo site as the hook: timing, SMS/email sequence, and offer framing to get them back on the calendar.
No-Show Recovery SMS Workflow — GHL Automation Sequence
GoHighLevel workflow setup for automated no-show recovery via SMS: trigger conditions, message sequence, wait steps, and CRM tagging for missed appointments.
Objection Handling Library — Agency Sales Responses
Full library of common sales objections with response frameworks for agency services: price, trust, timing, competitor, and gatekeeper objections.
Pay-Per-Lead Pricing Tiers — Agency Lead Gen Offer Structure
How to structure and price a pay-per-lead offer for local service businesses: tier definitions, niche-based pricing benchmarks, risk mitigation, and contract terms.
Pipeline Stages and CRM Hygiene — GHL Opportunity Management
Standard pipeline stage definitions for agency acquisition in GHL, CRM hygiene rules, stale deal protocols, and the weekly pipeline review process.
Pricing Anchoring and Framework Selling — Agency Offer Presentation
How to present agency pricing using anchoring psychology and framework selling: anchor techniques, tiered offer structure, value-to-price sequencing, and avoiding commoditization.
Qualification Scorecard — Evaluating Prospects Before Pitching
A practical qualification scorecard for agency sales: five scoring dimensions, how to gather each signal during discovery, and cutoff thresholds for advancing versus disqualifying.
Sales Call Script — Website + SEO Offer for Local Businesses
Word-for-word sales call script for closing local businesses on a website build plus SEO package, including opener, pain questions, pitch, pricing, and close.
Split Testing Cold Outreach Offers — Methodology and Variables
How to split test cold outreach offers across SMS and email: which variables to test, sample sizes, measurement criteria, and how to read results without false positives.
Upwork + Fiverr First Client Strategy — Getting Paid Before You Have a Portfolio
How to land the first 3 clients using Upwork and Fiverr without an existing portfolio: profile positioning, proposal writing, fixed-price strategy, and escalation to retainer.
Upwork Loom Client Acquisition — Video Proposals That Close
How to use Loom video proposals on Upwork to increase proposal-to-hire rate: recording structure, screen share hook, messaging, and follow-up cadence.
Urgency Triggers and Social Proof — Closing Accelerators for Agency Sales
Practical urgency triggers and social proof patterns for agency sales: how to create real urgency, which social proof formats convert, and how to use them without sounding fake.
Warm Call from Cold SMS — Setter-to-Closer Handoff Protocol
Protocol for transitioning a prospect from cold SMS conversation into a warm phone call: when to call, how to frame the call, and the setter-to-closer handoff sequence.